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Sarah Elenany
Category: Fashion
Designers
Country: United Kingdom
About
Sarah Elenany is a rising fashion designer in London who has developed a new line for young Muslim women in response to the lack of stylish yet modest clothing. Elenany’s philosophy of ‘inclusive design’ has allowed her to design a clothing range that is attractive to both Muslims and non-Muslims.
As a teenager, Elenany designed her own clothes because she could not find clothing in shops that fit her well while also covering her appropriately to her standards. Although Elenany’s success in the new line has opened her up to the possibility of selling to high-end stores, she has decided to continue on her own to ensure that Muslim youth have a voice in fashion, “Lastly, a lot of people asked me why I don’t just produce clothing then let a big high street chain sell it under their own name. I thought about this, but then based on my experience of Muslims, I really thought there needed to be a brand –a brand which they could feel happy buying from, which would not exploit people who make the clothes and who wouldn’t donate profits to anything Muslims didn’t agree with. So the business ethics also reflect the needs of Muslims.”
